Perception vs. Palate

Ever chosen a bottle just because the label looked expensive — or because it sounded French?

Guests aren’t alone. When it comes to wine, the brain is constantly influencing what people think they smell and taste, sometimes without them even realizing it. Is expensive wine really better, or are people just pressuring themselves? Can color, glassware, music, setting and even mood trick the senses?

In this eye-opening and seriously fun tasting experience, participants will challenge their assumptions through a series of blind tastings, sensory surprises and delicious experiments designed to test what they actually like — without labels, price tags or wine snobbery getting in the way.

And just when participants think they know a grape, they’ll discover how clones, terroir, climate and winemaking can completely transform it into something wildly unexpected.

Expect surprises. Taste without bias. Outsmart your own brain.

Because in wine, perception is powerful — and the palate may know more than people think.